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Pens - Pierre Balmain

Pierre Balmain - Pierre Balmain was born in 1914 in St. Jean de Maurienne, a small village not far from Aix-les-Bains a fashionable resort in the Savoy Mountains of France. In 1945 he opened his own house, showing long bell-shaped skirts with small waists - a line which later became popular as Dior's New Look. In 1947 he launched a perfume and gave it his telephone number Elysees 64-83. During the 50's he popularized the stole for day as well as evening wear and created a vogue for sheath dresses beneath jackets. His coats were generously cut to give a full back and we sometimes half belted. In the same period, his cossack like wraps and capes were tend-setters. Balmain was noted as a designer for the international set. In addition to his couture work, Pierre Balmain's designs were greatly in demand in Hollywood. Between 1951 and 1972, he designed costumes for 16 films, starring such stars as Vivien Leigh and Mae West.

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